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White Label Software Development

August 15th, 2018

The trend for marketing agencies to use software development companies to fulfill the web development needs of their clients is growing, but what is driving this shift away from the internal web design department and what are the benefits of this move towards white label web development?

When marketing agencies added web development to their creative services the web was young, html was in its infancy, Internet connection speeds were painfully slow, and clients were happy to just have a presence on the new stage; the marketing agency had a new toy, and the web design department was born. Marketing agencies embraced this new medium, not only as an additional revenue channel but also as an essential element of an integrated marketing solution, and there was prestige in doing it all in-house.

And then the web grew up; the traditional problems of speed, reliability, technological constraints had all but disappeared, and the possibilities were only limited by the creative ideas and concepts the agencies could generate. It wasn’t just the technology that came of age; the client’s knowledge of this media also grew – exponentially. Suddenly the lines between a website and web application were not so clear. Clients now found themselves locked in a constant arms race, jostling for search engine position, and to do this they needed much more than just information-based websites.

To persuade their customers to engage with their brands, to become loyal fans and to keep coming back for more wasn’t just a question of navigation but of interaction; the complete online experience fussed with brand awareness social media, and connectivity has become an invaluable asset.

As a consequence of the recession, budgets have inevitably been squeezed, ROI is now a staple requirement of any online strategy, and statistics are needed to prove it. But, to get more from their investments, clients are now looking at integration into existing applications, databases that automatically handle their data, in-depth reporting and justification, and providing their customers with online applications. In a nutshell, the client’s requirements have outgrown the technical expertise of most marketing agencies, and it’s not the fault of the agencies; it’s that clients’ requirements are becoming more diverse.

So why now the move away from the internal web design department? Well, first and foremost it’s about cost; to set up and run a web development department with the technical expertise of a software company takes considerable time and money – and you are not always guaranteed that you can cope with the requirements of each project as the technical expertise required may be very specialised indeed, for example, online sales incentives that have automated integration with a back end database have a different set of skills required to complex web to print (vdp) systems.

The benefits

But it would be unfair to claim that it’s just the raw economics that are the driving force behind the move; it’s also about marketing agencies delivering innovative solutions to their clients, client retention, and keeping competitive advantage with access to skilled individuals without the need to chase technology.

Not always a perfect harmony

But it isn’t easy for all. Some marketing agencies are finding the transition thorny, web development times are traditionally longer than basic information website builds, account managers are constantly trying to catch up with the capabilities of the technologies and, as a consequence, project timescales and costs are not as clear as they were. Combined with a more complex implementation this can make the whole experience an uncomfortable one.

Finding the right white label software partner

A good white label development company partner needs to be tuned into the workings of a marketing agency. They must be proficient in delivering at speed with the quality in output that the agency’s reputations are built upon, and have a wide breadth of experience dealing with marketing data integration projects. They must also understand how brands transpose to the web, the importance of pixel perfect delivery and that even simple forms must embody the brand experience. So, as the client’s needs become more diverse and technically challenging, marketing agencies are embracing the skills of traditional software companies. This doesn’t mean the death of the internal web department but a welcome and beneficial addition to it.

How to Choose a Web Designing Company

August 14th, 2018

Websites are the online identity of yourself or your company, it is always better to have a website that is decent and are up to the industry standards. Choosing the right kind of people to do the job is the most important thing that should be taken care of. People who are willing to work for your website should be able to understand your needs with proper communications.

As a first priority, to find a best web developer is the most important part. If you get a reliable web development company to do the job for you, then you will be tension free and they will provide you with the best possible service. The one you choose must be able to satisfy all your need regarding the web site. The web site they develop must be modifiable for further developments in the future.

So whenever you are to select a developer or a company make sure that the concerned firm is a reliable with the top quality services. When you select the web site designing and developing company just make a go through on them and make sure that they can fulfill your needs. For further information of the specified just seek the portfolio of the company, so that you can get a list of websites they created.

While you go to a web development company for developing a site, you should have a logical idea of the web site and the features that it should have, if possible make a rough note on your requirements. Otherwise the designer must do it in his own style, it will be sometime similar to some other web site made by the same person. So while deciding to make the web site be prepared with the color, size,fonts and other images which should be used in the web site. You should communicate all the necessary requirements to the developer so that he can develop the site in a way that you desire.

Make sure that the site made for you is simple and attractive. The site must be easy to handle and understandable for the viewers. The contents used must be made in a viewer point of view. If you could follow these simple tips when you plan to make a site, you can get better results. Always remember to find a reliable web development company or individual to get the job done efficiently.

Before Choosing Your Web Partners!

August 13th, 2018

Today is no doubt a world of internet and websites. From a small time shop owner to a big time hot shot everyone likes to have their own website, that too with some web application as well. You may find having your website developed as a one of the tedious tasks ever. To make your website worthy enough you have to find a great web development company which stays honest throughout their web development service tenure. You also want to make sure that you will have a good understanding designer and developer with your project manager, who all will be able to visualize your thoughts and needs.

Not only resources, the company you are going to hire must have suitable streamlined processes so that you will not face concerns or issues while your website development is running with them. If you have complete requirement with you and you are quite sure about the features you wish to develop for your website, in that case opt for the company which provides a fixed cost solution for website development services. After selecting the company to move ahead with, you would also want to sign a Non Disclosure Agreement (NDA) to avoid any pit falls after you hire developers.

On other hand you still not sure with the functions and structure of website you want to develop, than it is strongly suggested to opt for Business Analysis before starting any website design development services. The business analysis will provide you a complete picture of your requirement and will also help to select the best technology to develop the website with. Generally there are two major technologies are ruling the web development arena and making web development company profitable day by day, those are PHP and ASP.NET. You just need to hire PHP developer or asp.net developer and start off with the same. This process is called Dedicated Resource model, where you hire dedicated developers or a dedicated designers, who will work on your project till everything is not completed.

In both of the model you need to worry only about the things you need to share with your resources, and make it always ready beforehand, so that they never have to wait for anything to start a work in any hour. Once your project manager tells that your application is ready to launch than do not forget to take your application for testing (beta testing) phase and discuss plus remove all the bugs/issues the application have. Make sure all of the functions are working fine and once this phase is over, your website or web application will become a hen which can lay golden eggs, if you keep this maintained for long long time.

So be cleaver and alert while you hire web development company for their web development services to have a great website done on your way.